To mark its milestone 40th anniversary, SPI Logistics unveiled a new corporate brand strategy which includes a new website and logo. SPI is a rapidly-growing agent-based logistics firm with offices throughout the US and Canada. “The outstanding Independent Business Owners who comprise our agent family have deservedly earned a reputation as North America’s premier transportation network,” said Mitch Helten, SPI’s founder, Chairman and CEO. “We will be celebrating an entire Year of Jubilee recognizing their success and we are launching our new brand strategy to support their continuing greatness. Only one-third of businesses reach their tenth anniversary, and it is a testament to our amazing field offices that we are celebrating our fortieth anniversary by planning for our next 40 years.”
SPI’s President, Joe Chandler, joined Mitch in congratulating SPI’s agent network: “The new logo, website and web address (spi3pl.com) are better suited for today’s digital marketplace and do a better job of expressing the first-class, personalized customer service that our many field offices provide to the shipping public. SPI’s agents are the best in the business at making things easy for their customers, and our updated brand strategy is our effort to better publicize just how great they are.”
In conjunction with the branding launch SPI is announcing its “Aspire” campaign and the tagline “Daring to be Great”. Chandler explained that these themes arose out of extensive analyses conducted by an outside marketing and consulting firm and stated, “What most impressed our customers was our network’s continuous pursuit of excellence. Our agents are never complacent – they are always seeking newer, faster and better ways of serving their clients. It has taken a lot of courage for our team to take such a leadership position in the industry and ‘Daring to Be Great’ expresses our commitment to continue to build on those past achievements. We also recognized that you cannot spell the word ‘Aspire’ without ‘SPI’, and we have adopted the ‘Aspire – Daring to be Great’ emblem as our call to action for our next 40 years.”
SPI is one of North America’s oldest and most successful third-party logistics and transportation brokerage firms, providing a wide range of transportation services, including flatbed, van, refrigerated, intermodal, heavy-haul and less-than-truckload offerings. Visit SPI online at spi3pl.com.
For more information, contact Joe Chandler, President at (604) 580-9404 or jchandler@spi3pl.com.
