Lisa Arseneau – Vice President - Lisa began her career in the transportation industry in 1986, joining Central Ontario Appraisers Inc. Her responsibilities included the day to day operation from scheduling appraisals to handling total loss negotiations. She was involved with many industry professionals including adjusters, claims examiners, insurers and insureds. Lisa had 5 years behind her when she made the transition to the Insurance Company side of the industry. Markel Insurance Company of Canada (Northbridge Insurance) is one of Canada’s largest transportation insurers. While there, Lisa developed an extensive network of industry related contacts that are still a very important part of her business life today. Her duties included underwriting, claims and information technology which allowed her to obtain knowledge of just about every aspect of the transportation industry. In 1997 Lisa decided it was time to attack the industry from yet another angle and became an insurance broker. Lisa was hired by a large Ontario brokerage and was put in charge of creating a new Transportation Department. During the next two years, she was able to connect more directly with the transportation companies and continued to develop and maintain her industry contacts. Since then she has worked as an insurance broker solely in the trucking and transportation segment. Currently in her nineteenth year as a Broker, with H L Staebler Insurance Brokers, she is as passionate today as she was the first day she started. Lisa belongs to several trucking industry associations and is active in all of them, staying current on industry trends, etc. She specializes in safety & compliance areas such as mock audits, company structuring and analysis and is very instrumental in bringing the industry to her clients.

Well here it is, the last month of the first quarter.   This is the time of year when I take a good look around and think, “Time to clean out the closets”.  Not just literally, but also figuratively.  Not everyone is alike.  For instance, I’m a “purger”.  I am constantly recycling my old and either acquiring new or operating leaner.  In business this usually means taking stock of files, unsuccessful wins, work in progress, etc.  It is a great time to reflect and see what worked for you and what didn’t over the past year.  It’s a good time to really see if you learned anything.  I always look for patterns and hope that I break the ones that didn’t work and that I used the ones that did and resulted in wins for both me and my clients.

Lisa-Arseneau
Lisa-Arseneau

I can say that the biggest pattern for me was that I broke my pattern… several times.  And it worked for me.  It proved to me that I can still adapt to change and embrace it and be successful doing it.  It’s a pretty big deal to change what has worked for so long.  Personally, I have been brokering insurance in the same manner for several years.  However, when faced with a new challenge of either placing coverage or plugging holes in coverage, I have sought advice from colleagues and mentors alike and have found new ways to solve the problem.  It’s rather exhilarating to try something new and solve an issue.  Not only for the value that it brings to my clients but for the realization that you are still viable in a vital industry.  I guess that’s what evolution is all about.  Just look at Hockey Night in Canada.  Who saw that coming?

I think the most important lesson I’ve learned this year is nothing stays the same.  It may look the same, but that’s just the familiarity of it.  I guess my message is, although not as drastic as the saying “adapt or die”, I believe adapt, adopt and succeed is the way of today.  What’s your message?  Do you have one?  Why Not?

About the Author

Lisa Arseneau is transportation insurance broker with over 25 years of experience in the trucking industry. She is the Vice President of T.R.I.P Division of the Pearson Dunn Insurance. She is a member of the Ontario Trucking Association, The Toronto and Hamilton Transportation Clubs and is and is passionate advocate for her clients.

Lisa can be reached by email at larseneau@pearsondunn.com

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Lisa Arseneau – Vice President - Lisa began her career in the transportation industry in 1986, joining Central Ontario Appraisers Inc. Her responsibilities included the day to day operation from scheduling appraisals to handling total loss negotiations. She was involved with many industry professionals including adjusters, claims examiners, insurers and insureds. Lisa had 5 years behind her when she made the transition to the Insurance Company side of the industry. Markel Insurance Company of Canada (Northbridge Insurance) is one of Canada’s largest transportation insurers. While there, Lisa developed an extensive network of industry related contacts that are still a very important part of her business life today. Her duties included underwriting, claims and information technology which allowed her to obtain knowledge of just about every aspect of the transportation industry. In 1997 Lisa decided it was time to attack the industry from yet another angle and became an insurance broker. Lisa was hired by a large Ontario brokerage and was put in charge of creating a new Transportation Department. During the next two years, she was able to connect more directly with the transportation companies and continued to develop and maintain her industry contacts. Since then she has worked as an insurance broker solely in the trucking and transportation segment. Currently in her nineteenth year as a Broker, with H L Staebler Insurance Brokers, she is as passionate today as she was the first day she started. Lisa belongs to several trucking industry associations and is active in all of them, staying current on industry trends, etc. She specializes in safety & compliance areas such as mock audits, company structuring and analysis and is very instrumental in bringing the industry to her clients.