Driver Shortage – “Hot button”- “Buzzwords”- “Reality”- All of the above. In recent weeks I have spent a large amount of time discussing recruiting, retention, training, and everything ‘driver’. Although I am an insurance broker, and my job description involves placing owner operators and fleets with compatible insurers, I know that there is a lot more to being a good broker than that. I know that drivers are the lifeblood of the industry and I know that we have to find better ways to attract them, train them, and hold onto them. I think we also need to find a way to insure them once they graduate a reputable school that doesn’t mean just driving for a fleet. The apprenticeship program certainly advanced us in this category, but there is still a lot more work to be done – Especially for “less than fleet” companies.
To this end, I was fortunate to be part of a recent major recruiting event this past weekend. I know, you hear job fair and think “kicking tires” and “waste of time”. I did not get that impression or feel like that at all. The carriers that participated (nineteen in total) were there bright and early setting up and cheerfully chatting with one another and there was real sense of cooperation – Competitors cooperating. There was a sense of anticipation and hopefulness and the event was a success. The drivers who came out were a mix of new entrants into the industry as well as owner operators and some company fellas. At one point, looking around the room, there was a conversation going on at every table. People were engaged and invested. It was a room full of people who wanted to be there on a bright and beautiful Saturday morning. That says a lot, especially with the so few summery days we’ve had. I was invigorated about my industry and walked away hopeful that events such as this one and others will further us to our goal of filling up the driver pool with good, safe, qualified drivers. I hope everyone has a wonderful summer and I will check back with you in August. Stay well and stay safe.
About the Author
Lisa Arseneau is transportation insurance broker with over 25 years of experience in the trucking industry. She is the Vice President of T.R.I.P Division of the Pearson Dunn Insurance. She is a member of the Ontario Trucking Association, The Toronto and Hamilton Transportation Clubs and is and is passionate advocate for her clients. Lisa can be reached by email at firstname.lastname@example.org