Recruit More Drivers with Your Purple Cow
We get it. Recruiting quality drivers is frustrating.
You’ve got empty seats and you can’t seem to fill them fast enough.
We can help.
Through our platform, A-Suite, we’ve noticed that certain driver recruitment ads get more quality clicks than others.
And… they all share a common trait… they’re memorable.
As we like to put it, these types of ads are like a Purple Cow.
🐮 What is a Purple Cow? 🐮
Unlike ordinary cows, Purple Cows stick out in a field full of black and white cows.
They make you turn your head and say, “Whhhat was that??”
In essence, you want your ad creative to do the same thing with your driver candidates.
Purple Cow ads don’t just get clicks, they qualify your ideal candidate. They speak to the type of driver that you want in your fleet – not the same recycled names that apply day in and day out.
You’re probably wondering though – What’s wrong with my ads? What can I do better?
Don’t worry. We’ve got you.
In our Purple Cow Academy video series, we give you useful marketing tips on:
- How to Identify if You Have a Purple Cow
- How to Define Your Purple Cow
- Why Driver Personas are Important
- How to Create Driver Personas
- The Ad Equation
- What’s the Best Place to Advertise
- The Candidate Experience
Watch the first 2-minute video, “Do You Have a Purple Cow?” by clicking below, 👇and start the process of crafting your Purple Cow pitch.
