How to Define Your Purple Cow
So you recognize you have a black and white cow… but now what?
❌ Offer higher sign-on bonuses to drivers to get them in the door ❌
❌ Pay higher cents-per-mile than the guys down the street ❌
❌ Head to the board room to come up with a better “pitch” ❌
Finding your Purple Cow starts with your current drivers.
But what will they say?
✅ ASK THEM ✅
Get driver feedback using video surveys to not only find your Purple Cow, but to also get driver video testimonials.