Scott Rea, President of AvatarFleet, is on a mission to keep safe drivers behind the wheels of your trucks and buses. Scott cut his teeth in trucking by managing a high growth driver recruiting department from 2014-2017. He uses that first-hand experience to ensure AvatarFleet provides the industry’s best software and services for transportation companies to recruit, hire, train and retain safe drivers.

How to Define Your Purple Cow

So you recognize you have a black and white cow… but now what?

❌ Offer higher sign-on bonuses to drivers to get them in the door ❌
❌ Pay higher cents-per-mile than the guys down the street ❌
❌ Head to the board room to come up with a better “pitch” ❌

Wrong.

Finding your Purple Cow starts with your current drivers.

But what will they say?

✅ ASK THEM ✅

Get driver feedback using video surveys to not only find your Purple Cow, but to also get driver video testimonials.

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Scott Rea, President of AvatarFleet, is on a mission to keep safe drivers behind the wheels of your trucks and buses. Scott cut his teeth in trucking by managing a high growth driver recruiting department from 2014-2017. He uses that first-hand experience to ensure AvatarFleet provides the industry’s best software and services for transportation companies to recruit, hire, train and retain safe drivers.

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