How to Define Your Purple Cow

Scott Rea

Scott Rea, President of AvatarFleet, is on a mission to keep safe drivers behind the wheels of your trucks and buses. Scott cut his teeth in trucking by managing a high growth driver recruiting department from 2014-2017. He uses that first-hand experience to ensure AvatarFleet provides the industry’s best software and services for transportation companies to recruit, hire, train and retain safe drivers.

Columnists,Scott Rea |

March 3, 2022

So you recognize you have a black and white cow… but now what?

❌ Offer higher sign-on bonuses to drivers to get them in the door ❌
❌ Pay higher cents-per-mile than the guys down the street ❌
❌ Head to the board room to come up with a better “pitch” ❌

Wrong.

Finding your Purple Cow starts with your current drivers.

But what will they say?

✅ ASK THEM ✅

Get driver feedback using video surveys to not only find your Purple Cow, but to also get driver video testimonials.

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Scott Rea