Recently, I attended an industry function that had a panel of “experts” discussing various transportation issues.
I was looking forward to it, like I do any panel when I attend these types of things. Call me naive, but when I pay to attend a transportation specific conference or seminar, I expect the speakers to be worthy of my cash.
One of the panel “experts” was from my very field. I was even more enthusiastic to attend, as we are facing some pretty heady issues right now. Unfortunately, I was very disappointed. Not only did the “expert” not speak to these heady issues, but they offered up misinformation. When asked about specific issues and how they are handled, they totally misspoke.
Now, don’t get me wrong, I am not discrediting this expert at all. I am simply speaking to the facts. There is no room for misinformation, or ignorance in our industry, especially now. Or in any industry, for that matter.
Transportation is a brutal sector right now. It has been a culmination of several factors that have crippled some carriers, especially owner operators. From new eligibility rules for new ventures in insurance, to freight being scarce, or not paying what they need to survive, to the weak Canadian dollar for cross border loads. Add that to receiving misinformation from what is supposed to be a trusted advisor, and there really is no chance for survival.
I literally spend my days educating and advising prospective new entrants to transportation about the obstacles they face today. I tell them the truth, albeit tough to hear, it’s harder to say! I have to tell them that it’s just not possible to be an entrepreneur in trucking right now, if they are starting fresh. If they have a shiny new CVOR, that has not been attached to its own insurance policy in the past three years, they will not be eligible for a policy now. It is truly heartbreaking for someone like me that has spent their career nurturing start-ups from cradle to taking their first steps, to really running on their own. It’s just not possible today.
Ok, that last reference may have something to do with me becoming a grandmother for the first time in early January 2020. However the metaphor works!
My hope is that your trusted advisor is knowledgeable, honest and will tell you the hard truths that you need to hear. Until next time….stay safe!